

Kennedy School ofGovernment, Harvard University ideas about revitalizing cities by attracting artists and high-tech workers have influenced a generation of urban planners.- Time A pioneering cartographer of talent.- Fast Company A powerful, insightful book that reveals the core of regional advantage in the knowledge economy. It will convince you that success in the future is not about technology, government, management or even power it is all about people and their dynamic and emergent patterns of relationships.- Lewis M. To understand how scientists, artists, entrepreneurs, venture capitalists and other self-motivated, creative people are challenging the traditional structures of the 20th century society, read this book. The Rise of the Creative Class is an insightful portrait of the values and lifestyles that will drive the 21st century economy, its technologies and social structures. Now updated with a new preface that considers the latest developments in our changing cities, The Rise of the Creative Class is the definitive edition of this foundational book on our contemporary economy. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, which companies prosper or go bankrupt, and which cities thrive.įlorida offers a detailed occupational, demographic, psychological, and economic profile of the Creative Class, examines its global impact, and explores the factors that shape "quality of place" in our changing cities and suburbs. This Creative Class is made up of people-engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmers-whose work turns on the creation of new forms. In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class that is reshaping the twenty-first century's economy, geography, and workplace.
